🎄 Advent Day 21: Benchmark Your App and Explore Kherson's Beauty

December 21, 2024

Today, we shine a spotlight on the Kherson Region — a land of incredible natural beauty and resilience — and dive into insights from Maksym Klishch, a talented Machine Learning Engineer at SaaSJet.

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Maksym specializes in developing and integrating AI-driven solutions to enhance app features, automate workflows, analyze marketplace data, and streamline processes. On this day of our Advent calendar, he shares his insights on how to analyze your app's performance and benchmark it against competitors using GPT Insights.

Benchmarking Your App with GPT Insights

As the year ends, it's the perfect opportunity to evaluate your app's performance and plan for growth. GPT Insights for Atlassian Marketplace simplifies this process by providing access to critical marketplace data, helping you compare performance, identify trends, and make data-driven decisions for the coming year — all without manual data crunching.

1️⃣ Identify Your Competitors

The first step in benchmarking your app is identifying your competitors.

By Category: Apps in the same category compete for similar users.
By Keywords: Apps with similar functionalities or search terms.
By Vendor: Apps from competing vendors in the Atlassian ecosystem.

Example:

- "Show me the top 10 apps in the Project Management category."
- "List apps in the Custom Fields category with at least 5,000 installations."

2️⃣ Compare Installations

Comparing installations helps you understand your relative performance.

How to Use:

Request installation data for your app and competitors.
Compare current installations and trends over the past year.

Example:

"Track the installations for [your app name] over the last year."
"Show me installations for competitors like [App A, App B, App C]."
"Compare installation trends of apps in the Time Tracking category."

Key Insights:

Identify if your app's installations are growing faster or slower than competitors.
Spot significant spikes in competitor installations to analyze their strategies (e.g., successful releases, promotions).

3️⃣ Analyze Ratings and Reviews

Ratings and reviews reflect user satisfaction and app quality. By analyzing this data, you can identify strengths, weaknesses, and opportunities for improvement.

How to Use:

- Retrieve ratings and review counts for your app and competitors.
- Analyze changes in reviews over time to identify trends.

Example:

"What are the average ratings and reviews for [your app name] and [competitor apps]?"
"Show me changes in ratings for [my app] over the last 12 months."
"List apps in the IT & Helpdesk category with more than 1,000 reviews."

Key Insights:

If a competitor has higher ratings, analyze reviews for user feedback and feature mentions.
Identify patterns in negative reviews to improve your app's weaknesses.

4️⃣ Track Competitor Releases and Updates

Releases and updates often correlate with growth in installations or ratings. Keeping an eye on competitors' release strategies can help you understand their tactics.

How to Use:

Retrieve release histories and correlate them with installation spikes.
Compare the number of updates between your app and competitors.

Example:

"Show the release history for [competitor app name] from last year."
"How many releases did [my app] and [competitor app] have in 2024?"

Key Insights:

Frequent updates may indicate an active development team.
Understand if certain releases introduced game-changing features that boosted adoption.

5️⃣ Forecast Trends for the New Year

Using historical data, GPT Insights can predict installations, ratings, or reviews for your app and competitors. This helps set realistic goals and align your strategy with market trends.

How to Use:

Retrieve historical installation data.
Forecast metrics to the end of the upcoming year.

Example:

"Forecast installations for [your app] for the next 12 months."
"Predict installations for [competitor app] based on historical trends."

Key Insights:

Understand your app's growth trajectory compared to competitors.
Identify whether you need to accelerate development or promotions to meet goals.

6️⃣ Analyze Market Share

Market share analysis helps you see how much of the market you control compared to competitors. This is essential for positioning and growth strategies.

How to Use:

Compare installation data across apps to calculate market share.
Visualize data with charts for a clear understanding.

Example:

"What is the market share for [your app] compared to [competitor apps] in 2024?"

Key Insights:

- Determine how much of the market you own versus competitors.
- Identify if your market share has grown or shrunk over the year.

Example Workflow: Year-End Competitive Analysis

Here's how you can leverage GPT Insights step-by-step:

Identify Competitors: "Show me the top apps in Project Management."
Compare Installations: "Compare installations for my app and [competitor apps]."
Analyze Ratings: "Show changes in ratings for my app and competitor apps this year."
Track Releases: "What was the release history for [competitor app]?"
Forecast Growth: "Forecast installations for my app and [competitor app] in 2025."
Visualize Market Share: "What is the market share of [my app] compared to [competitor apps]?"

Providing this year-end competitive research, you can clearly understand how your app performed relative to competitors.

After learning how to benchmark your apps and gain valuable insights, let's journey into the unique landmarks and hidden treasures of the Kherson Region — a land rich in history, culture, and natural beauty.

About Kherson Region

Kherson Region stands as a symbol of resilience and natural beauty. While the road to full recovery and liberation continues, this remarkable region offers a wealth of breathtaking destinations worth exploring once peace is restored.

➡️ Oleshky Sands: This vast sandy expanse in the Oleshky district is Europe's largest sandy massif. Though often mistaken for a desert, it is classified as a semi-desert due to its unique climate and precipitation levels. Its golden dunes are an awe-inspiring sight, unmatched in Ukraine.

➡️ Stanislav Canyon: Nestled between the villages of Stanislav and Oleksandrivka, this canyon boasts some of the most picturesque landscapes in the region. Its dramatic cliffs and panoramic views over the Dnipro estuary make it a photographer's dream and a haven for nature enthusiasts.

➡️ Prince Trubetskoy Chateau: Known for its historic winery and idyllic surroundings, this country retreat offers a blend of history and romance. Enjoy wine tastings in its historic cellars while gazing at the serene Dnipro River. Whether you're a wine connoisseur or a curious beginner, this landmark is a must-visit.

➡️ Pink Sivash Lake: This extraordinary pink-hued lake is both a natural wonder and a source of healing minerals. Resembling the Dead Sea in its chemical composition, Sivash Lake is known for its therapeutic properties, benefiting joint health and overall vitality. Its pink waters owe their color to iodine or the Dunaliella salina microalgae, creating a sight to behold.

➡️ Dzharylhach Island: Often referred to as the "Ukrainian Maldives," this gem in the Karkinit Bay of the Black Sea offers pristine pearl beaches and crystal-clear waters. The largest island in Ukraine and the Black Sea, Dzharylhach is a tranquil paradise, perfect for spotting rare wildlife or simply soaking in the sun.

➡️ Askania-Nova Reserve: This biosphere reserve is a treasure trove of biodiversity, with over 500 plant species, 1,000 arthropod species, and 270 bird species. Spanning over 33,000 hectares, Askania-Nova is a haven for rare flora and fauna, making it a unique destination for eco-tourism and wildlife enthusiasts.

Each of these locations showcases the incredible beauty and cultural significance of the Kherson Region, promising unforgettable experiences for visitors after Ukraine wins.

So, let's end this year with inspiration, innovation, and motivation to embrace new challenges. ✨