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How to structure our advanced roadmap plans

Currently we have one master Marketing plan for all work that happens in our department. We have about 70 people in our department, across 4 main squads. We plan our work quarterly and have about 5-6 projects per quarter that required setup in advanced roadmaps. our projects are contributed to by the full team of 70 people.

My manager wants us to explore creating a plan per project. This seems like a larger effort up front because of the configuration piece. Are there any other drawbacks to this approach?

advice on how best to set up our projects and plans? 

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