why select kanban project

This question is in reference to Atlassian Documentation: Using JIRA Agile Simplified Workflow

why select kanban project in JIRA. what are the advantages in kanban project. what are the demerits of kanban project 

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You'd select a Kanban board when your desired process is more like Kanban than Scrum.  They're very different models of working, despite having similarities in boards and columns.

https://www.atlassian.com/agile/kanban  is a discussion of why you'd use Kanban, but with a very handy comparison of Scrum and Kanban near the bottom.

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