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This happens when all the workflows that fire the event are inactive, or there are none using it at all.
You probably need to publish the draft workflow where you have added the event.
A number of versions ago, there was a minor bug in Jira that meant you also have to have triggered the event at least once to get Jira to realise that the event is active. I do not know if that has been fixed, but a good test remains behind it - try triggering the event and then going back to look at its state.
Could you show us that? I can't see inactive events when they are active, so I'm a bit stuck on what you are seeing.