Service Desk automation is very focused on the Service Desk/Helpdesk use case, whereas Automation for JIRA was designed to be a more generic solution for a broader set of problems. As such, Automation for JIRA can be applied to JIRA Core, JIRA Software and JIRA Serice Desk.
In terms of capabilities, as of version 1, Automation for JIRA ships with roughly 24 triggers, conditions and actions (including 3rd party integrations with Slack and Twilio) compared with the 12 Service Desk ships with.
You can copy/clone a rule by using the "create" action and passing in values from the original issue using smart values. If you can wait a week, I'm working on a specific clone issue action. I'm in travelling until monday so it will have to wait to then.
You can all the actions in product when you select to add an action, but it may be worthwhile for us to create a confluence page with a comprehensive list.
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