It's a bit buried in the docs, but it is there - the field "can only be set by code or when importing". There is no code for setting it in the core of JIRA (apart from the import option), you have to find or write an add-on to do it.
What are you trying to use the field for? I ask because there may be a better option - a lot of people try to set this field when they want to put text on screen - this would unnecessarily fill up your database with lots of static duplicated data, and won't come out on the "edit" type screens anyway. There's a different answer to that.
Ok, there's a long-standing answer to this one (since JIRA 2).
It will appear on create (and whereever else you've added it), and you can change it later if you need to. And you can add more of them if you want. The field doesn't add data to issues, it's just some code that says "display the default value as a string" rather than a real field.
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