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Can we use issues to communicate with clients instead of emailing?

Hi there,

We would like to move our support teams away from any direct emailing with clients over to using the service desk for all communications to our clients'.  Please can anyone help me understand how we can do this?

For example, we may want to communicate a new process, price or feature to a group or single client.  Previous our support team would send an email or mail merge, however we want to be able to send these comms through Jira SD cloud so that we can report on them and capture replies etc. all in the issue.

We would like the client ideally to just see the communication as an ordinary email to them from their perspective, and any reply they send to be added to the issue we raised for the comms.

Any ideas how we can do this please? 

Thanks in advance :)

Cathy 

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