we need pixel on marketplace.atlassian page

[Juliana Buyakova]

Good day to all! Honestly, I tried to find information about it myself, but I failed, so I ask for help. We need to put Pixel on our Market Place page to track the audience that is downloading our plugins. Is it possible to do this? Thank you for the answers!!

[Julie d_Antin _Elements_ · Accepted solution]

Hi @Juliana Buyakova Welcome to Community.

Sounds like you are a vendor. In that case, I would recommend you check out https://community.developer.atlassian.com/ and the Atlassian Partner Portal https://atlassianpartners.atlassian.net/wiki/spaces/resources/overview and these resources on the kinds of marketing insights you can have https://developer.atlassian.com/platform/marketplace/marketing-funnel-insights/

[Juliana Buyakova]

@Лаура Кэмпбелл _Elements 

Dear Laura! Thank you very much for links to your portol of useful information! But unfortunately, I couldn’t find any record of a Pixel Facebook installation on the Marketplace page. I see that you offer to use UTM tags, but they do not collect full information about users who downloaded our plugin. And I need that kind of information to target that audience. So please answer please if you can put Pixel Facebook on the Marketplace page? Thank you for your attention!

[Nic Brough -Adaptavist-]

That is correct, it's because there is no pixel implementation.

Atlassian Marketplace has chosen not to do customer information gathering that way, and my understanding is that they have no plans to use it in the future.

[Juliana Buyakova]

@Nic Brough -Adaptavist- 

Aaah, that’s sad!
joke)))
Okay, what is the way out? Can you tell me? How can I collect information about users who have downloaded the plugin?

[Nic Brough -Adaptavist-]

@Julie d_Antin _Elements_  has given you what you need to extract the information you can about customers.

If you were to try to gather more data, how would you suggest the Marketplace go about meeting the requirement you have to ask for every user to actively consent to give you that data?   Without making it harder to use the software?

[Juliana Buyakova]

@Nic Brough -Adaptavist- 

Hello! Yes, you’re right, it’s difficult and I have no idea how to implement it. My job is to set the target and via pixel Facebook track who bought the product from this ad. This scheme is simple and with clients who have a personal simple site, works easily.
I understand that in the case of Market Place is not possible.
Thank you for your attention, sorry for the distraction from business))) Have a good day!

[Nic Brough -Adaptavist-]

You can't implement it.  Pixel tracking requires changes to the website you want to add it to, and also can be configured to do things that people would have to consent to.  Atlassian have chosen not to gather user data this way.

They do gather user data though, the marketplace has APIs that we (Adaptavist, and I assume many other vendors) use to get information about who is using our apps.  Work through the links Laura gave you in her answer, they're what you need for reporting on app usage.

[Juliana Buyakova]

Yes, everything is so, thank you. I understand the information is excellent, there is something to work with! Thank you again!!

[Juliana Buyakova]

@Julie d_Antin _Elements_ 

Thank you very much for the answer!!