I often experience an issue with Figma previews in Jira tickets when the ticket contains more than one link.
For instance:
- If I add first Figma link with preview mode, the preview shows the respective figma frame / Prototype
- If I add a second Figma link , most of the time it shows the same content as the first link
- On the other hand, If I click each of them, I'm redirected to the right Frame/Prototype in Figma
So it seems like Jira has link conflicts when it's about to render the selected figma frame / prototype.
This happens because Jira’s Smart Link preview for Figma reuses embedded metadata when multiple Figma URLs share the same domain and resource type. The renderer caches the first link’s embed payload, so subsequent links sometimes display the same preview even though the underlying URLs differ. Atlassian confirmed this behavior for certain third‑party integrations that use Smart Links (Smart Links in Jira Cloud). Each link still resolves correctly when opened, but the preview card can misrepresent the content.
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