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Why a "Project" in Atlas is called "Initiative" in Jira?

LG
Contributor
March 21, 2025

I wonder why would the Atlassian team allow the confusion: 

- In Atlas, there are "Projects"

- But, in Jira, those are called "Initiatives"

Even worse, in Jira, a "Project" is a team or an entity (for the lack of a better word) that owns the "Initiatives" (aka "Projects" in Atlas). 

This has already created a lot of confusion when talking to different stakeholders about a "project" (in my mind, I was talking about an "Atlas project", but for them it was confusing since they are all day in Jira, where a "project" is something completely different)....

 

4 answers

1 vote
Samuel Gatica _ServiceRocket_
Community Leader
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March 21, 2025

Hi @LG 

Welcome to the community!

The terminology difference between Atlassian Atlas and Jira stems from their intended purposes and how they're structured:

Different Scopes & Focus
 

  • Atlas: It's crafted for cross-functional, high-level project tracking. A "Project" in Atlas is designed to highlight a broad, goal-driven effort that involves multiple teams or tools.
  • Jira: This tool is more about structured work execution. An "Initiative" in Jira Advanced Roadmaps represents a strategic theme or a significant body of work that brings together Epics.

Hierarchical Mapping

  • In Jira Advanced Roadmaps, you typically see the hierarchy as follows:
    Initiative → Groups multiple Epics
    Epic → Groups multiple Tasks/Stories
    Task/Story → Individual work items
  • In Atlas, a "Project" is usually comparable to an Initiative in Jira since it signifies a long-term goal that spans various teams and Epics.

Cross-Team vs. Team Execution
Atlas Projects tend to be broader and keep track of the status of initiatives across multiple products, departments, or even organizations. On the flip side, Jira Initiatives are generally confined within a single Jira instance and focus more on execution.

 

Please check this doc for a further understanding of The relationship between Atlas and Jira

 

Best regards

Sam

LG
Contributor
March 21, 2025

thanks, Sam - for teams working with both products, and knowing that both were created by the same company (Atlassian), I am surprised by the nomenclature choice. It is confusing to call something as "project" in Atlas, and to have that same thing represented in Jira with the name of "initiative". 

David Nickell
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March 21, 2025

Here is some practical advice (I hope) from someone who has been a ling time administrator (not an employee of Atlassian).

  •  Consider Projects as Project Containers.
  • This year I've seen:
    • Clients using Projects to Contain all the work by customer (This client did electrical engineering.  They had several customer Projects). 
    • Similarly I had a client who manufactured kitchen equipment for their customers.  They too had customer projects.
    • Clients who use Projects to manage work by application.  Look at jira.atlassian  dot com sometime and you will see projects that pretty much align with their products by technology.  This is common in software organizations I've been in.
    • At the same time, clients can create Projects to manage the work of a team.

Here is the great thing -- you can do any combination of these approaches.  

The double edged sword of the Atlassian data structure (20 years old I guess) is that it allows you to organize in a way that makes sense to YOU.  It's all about tailoring the tool to your way of doing business, not forcing you into adopting someone's else vision of how work should be done.

The downside is how easy it can be to get confused and/or configure in a way that just confuses and frustrates everyone.  

3 out of 4 clients I've worked with contacted me and said -- we set Jira up and have no idea what we're doing.   I think Project Templates and Team Managed projects are an attempt to address the confusion.   IMHO -- it's only made matters worse and even more confusing. 

For whatever it was worth  :-) .....

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LG
Contributor
March 21, 2025

Thanks so much for your reply and insights! I’m glad you figured out a way of working around such a poor naming scheme by the Atlassian product team. 

Dirk Lachowski
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March 22, 2025 edited

Atlas: It's crafted for cross-functional, high-level project tracking. A "Project" in Atlas is designed to highlight a broad, goal-driven effort that involves multiple teams or tools.

Well, sounds like an initiative to me. 

a high-level, long-term strategic effort or theme that aligns with business goals and guides the overall direction of a project or product, often encompassing multiple epics and features

It’s just that Atlas is using the wrong name. That’s why you usually have goals and initiatives, not goals and projects.

 

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LG
Contributor
March 24, 2025

I hope @Samuel Gatica _ServiceRocket_ reads these comments in a less defensive way, not trying to explain how the Atlassian team did not screw up with naming, and passes the feedback to the technical writing / product teams, so they can add this to the list of things to fix (which will probably never get fixed, but at least it would be nice, as a customer, to know that they recognize it as something that needs to be fixed). 

 

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Samuel Gatica _ServiceRocket_
Community Leader
Community Leader
Community Leaders are connectors, ambassadors, and mentors. On the online community, they serve as thought leaders, product experts, and moderators.
March 24, 2025

Hi @LG 

I have reached out to the Atlassian Support team to request their assistance in providing an official response to this matter.

Best regards
Sam

 

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0 votes
Nicola Sun
Atlassian Team
Atlassian Team members are employees working across the company in a wide variety of roles.
March 26, 2025

Hi everyone, Nicola from the Product team here.

Thank you for sharing your frustrations - we acknowledge the Projects terminology is confusing and duplicative across multiple products and that this makes for an extremely frustrating experience.

Addressing the terminology overlap and impact on experience is one of our top priorities at Atlassian. We are working to provide clearer information for our customers and look forward to sharing more with you soon.

LG
Contributor
yesterday at 4:41 PM

Thanks, @Nicola Sun , for the honest and vulnerable/accountable answer. 

Do you have an ETA for when the terminology will be fixed?

Nicola Sun
Atlassian Team
Atlassian Team members are employees working across the company in a wide variety of roles.
yesterday at 9:03 PM

We are committed to carefully considering any changes to ensure minimal impact on your everyday experience with our products.

At this time, we need more time to work through our plans and don't have an ETA for completion. We do value your input though and would love to hear your feedback as we move forward.

If you're interested in providing feedback, let me know and I can reach out when there's a suitable opportunity for collaboration.

Thanks! 

0 votes
Andy Heinzer
Atlassian Team
Atlassian Team members are employees working across the company in a wide variety of roles.
March 25, 2025

Hi everyone,

I understand that some users are confused at the usage of the term 'project' between Atlas and Jira.  Being these products tend to serve different audiences, some terms could be used in another context to convey a slightly different meaning.

That said, change is always possible.   For example Atlassian recently started to change the way we refer to 'issues' as instead referring to them as 'work items'.  That one is still tripping me up almost daily, I have been using the term 'issues' for years.  It can be a tricky habit to break.

I found these is an existing feature request within the Atlas bug tracking project to address this, see ATLAS-137 

Should the Atlas team decide to make a change to this terminology, I would expect that 'work item' to be updated to reflect this.

Andy

LG
Contributor
March 25, 2025

Thanks, Andy -- it's more than a "confusion". It's frustration caused by a single company (Atlassian) deciding to use conflicting nomenclature across its products. 

I disagree with your reasoning "these products tend to serve different audiences", at least in my Company's case. But even if you were right, imagine this (real case) conversation: 

- Program manager: "hey, how is the project X going"

- Development manager: "there is no project called X in our Jira. What are you talking about"

- Product manager: "I think the Program manager is talking about the Atlas project, which appears as an initiative in Jira"

- Program manager: "Well, no, this is not an initiative, it's a project"

(go back to first answer by Dev. Manager and repeat)

 

It is not OK for teams on your customer side to even spend 10 seconds on a BS conversation like this, trying to fix, mentally, what someone at Atlassian thought was a good nomenclature choice.

Saying this without anger, but frustrated again with the feeling that I have to explain something obvious, that this is *not* on the customer side to "better understand how our products work", and that the Atlassian team is unable to recognize they created this problem.

Dirk Lachowski
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March 25, 2025

I disagree with your reasoning "these products tend to serve different audiences", at least in my Company's case.

Exactly! Since Atlas is a part of the platform experience, we started to adopt it and one of the first really frustrating outcomes was the need to qualify what type of project we’re talking about. Now we have to say „Atlas project“ (with the added problem that Atlas isn’t even a product anymore, making future justification of that name difficult) and „Jira project“. This is an easy way to just abandon Atlas at all, because this is so weired. On top of that, I have ongoing discussions about why people are supposed to not to talk about tasks in Atlas: „But, but - it‘s projects“. This is just bad interface design.

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Haddon Fisher
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10 hours ago

Hey Andy Heinzer - It's funny that you bring up the "`issue` to `work`" topic, because this is sort of the same issue in a different expression.

I am absolutely not intending to nitpick something you said, and none of this is personal, but I do think "...these products tend to serve different audiences" sort of hits the nail on the head.

Atlassian has fairly quickly done a 180 from "we optimize for flexibility and ease-of-use so as many teams as possible can use them effectively and get spun up quickly" to having some very specific ideas about how their tools "should" be used. Unfortunately, it also feels like a lot of those opinions preclude a lot of how customers actually use them. Deciding that overlapping terminology is OK because "they're different audiences" and changing "issue" to "work" are big ones, but there's a slew of others getting as specific as "you can only have one Agile board connected to a team-managed project". And don't get me going on the new UI :) All of these things, implicit or explicit, force us to adjust people and processes to fit tooling instead of the other way around (i.e. how this is supposed to work).

The level of Atlassian engagement with it's customers has absolutely skyrocketed in the last 5 years, and I really really really love it. And....it just really doesn't feel like a lot of that feedback is being internalized. If anything, it feels like it's being cherrypicked to support a pretty specific and pre-determined outcome, and anything contrary is dismissed.

Dirk Lachowski
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8 hours ago

@Haddon Fisher Spot on, except two things:

- The new UI: That’s an interesting one. I’m a Jira user from when the product was first available - and then made a very long pause. Returned to the Atlassian platform only recently (maybe one year ago) and I’m really impressed by the changes. Sometimes they are a bit too eager (as with the new table headers for subissues - hate them), but overall, most changes make sense. Interestingly I saw the exact same discussion when Gitlab introduced their new navigation. People hate change, even change to the better, because it forces them to adapt.

- Internalizing feedback: This really depends. For some Atlassian products, yes, absolutely (best examle is again that sub-issue header, 10 years late, redering the sidepanel issue pop-out useless). But if you haven’t yet, check JPM here in the forum and the amazing team around @Tanguy Crusson . They show exactly how feedback should work and how you work with your customers, not only for them.

0 votes
Haddon Fisher
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March 21, 2025

This is a consistent (bu-dum CH) problem across Atlassian's product stack.

Jira using the term "project" to refer to what in Confluence would be called a "space" is already a constant low-level confusion. It encourages people who don't have a lot of experience with the tool to treat these as ad-hoc boxes for ad-hoc projects, which makes your instance a mess in about 30 seconds.

To use the exact same word in a tool that's ostensibly integrated with Jira to refer to something orthogonally different is not going to help people understand what this is supposed to be.

@Samuel Gatica _ServiceRocket_ I know you see a difference based on intention, but this to me is the real point here:

In Atlas, a "Project" is usually comparable to an Initiative in Jira since it signifies a long-term goal that spans various teams and Epics.

If these tools are meant to be used holistically, then things should be consistent across them.

LG
Contributor
March 21, 2025

Thanks, I agree. The lack of consistency makes me wonder if Atlassian has a team of technical writers who keep naming consistency across different products. The current situation seems to tell they don’t 

Haddon Fisher
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March 23, 2025

Based on the output I've seen since Atlassian went public, I am not even sure they know there are other products, let alone talk to the people who make them.

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