From Atlassian:
"
The JIRA platform is, at its core, our workflow engine that allows you to track issues or tasks through a predefined, customizable workflow. You can organize tasks by project, allowing for the entirety of your organization to track their issues at a project level with complete transparency using granular user permissions. In this way, it should satisfy to allow any of your projects, so long as they follow a linear workflow and you are looking to track progress against said workflow.
In JIRA Software, you have extra agile functionality, including the ability plan agile work from project backlog to sprint. You'll have fully customizable Kanban and Scrum boards, the ability to estimate time for issues as you prioritize your backlog, and robust reporting features, ranging from burndown charts to velocity measurements.
You can also look into JIRA Core if development work isn't on your list of goals. JIRA Core takes this workflow engine and caters it for business teams to develop organized, easy to use, task-oriented projects. Whether the tasks needed are a simple to-do list or a robust 7 step workflow with heavy automation, JIRA Core allows all of your requirements. You can check out some introductory documentation here and our getting started guide here.
For licensing: Business users who are not doing any agile or development work can simply leverage JIRA Core licenses. You can buy Core licenses separately. For those who will access both sorts of projects, they have to buy JIRA Software licenses, and cannot simply have Core licenses. JIRA Software users can access both types of projects."
Here is a cool infographic on the differences between the Product Lines:
http://www.akeles.com/what-are-the-differences-between-jira-software-jira-service-desk-and-jira-core/
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