Commit notifications and/or events for Jira ticket watchers?

[planders]

We're testing Jira Software (local install) with FishEye, talking to a Subversion (SVN) code repository.

When people add commits to SVN that reference a Jira issue, we need people who are watching that Jira issue to get notified assuming the notification scheme allows it.

Since Jira and FishEye are linked, we see the SVN commits in the Development pane. Clearly Jira knows about them somehow. We just don't get notified. 

It looks like I might be able to do this with workflow state transitions, but honestly I don't care about workflow states in this situation. I just want a commit (detected thru FishEye) to cause an event in Jira that can be used in notifications schemes regardless of the workflow state. 

I just want a custom event to be fired any time there is a commit detected under that issue. Is there any way to achieve this? Thanks!