Atlassian Community online guidelines | Atlassian Partner | App Central
🛑 Please see Atlassian Partner Rules of Engagement and Partner Processes and Best Practices for the most up-to-date guidelines🛑
We'd like to extend a warm welcome to our Partners participating in the Community! As a Partner representative, you're a vital piece of the Atlassian Community. Your expertise in Atlassian products empowers you to forge authentic connections within a thriving global community of Atlassian customers, offering limitless opportunity for building awareness of the app or solution you represent.
Within the Atlassian Community there are two dedicated groups for Partners - App Central is home to all content about Atlassian apps, and Atlassian Solution Partners is home to all content about Atlassian Solutions.
Now that you're here and we've covered the two areas dedicated to partners, you'll want to take the next step and request a Partner lozenge. This lozenge appears on your profile, associating you with the app or solution you represent. Obtaining a Partner lozenge also unlocks the ability to self-publish articles in the App Central and Atlassian Solutions Partners groups.
Ready to become identified as a Partner and create value-adding articles and other content about the app or solution you represent? Here's how!
Minimum Requirements to obtain a Partner lozenge
✅ Maintain an active* community account with a history of healthy engagement
*Your most recent contribution has been within the last 30 days
✅ You've updated your account to reflect company affiliation in username
Example: John Doe _Company_. | Jane Doe -Company- | John Doe (Company)
✅ You've reviewed and agree to adhere to Atlassian Terms of Service, Rules of Engagement, and Atlassian Community online guidelines for Partners
✅ You understand and agree the Partner lozenge and perks associated with it are a privilege dependent on account adherence to Partner guidelines when participating in the Atlassian Community
🚨 Once you've met these requirements, submit a request for the Partner lozenge in the Atlassian Partner Portal here: ➡️ CLICK ME
Once your request is approved this is how the Partner lozenge will display on your profile:
*Note - Adding the Partner lozenge will supersede the Rising Star lozenge if you currently hold it.
Atlassian Community philosophy for Partners
Authentic Connections
Within this Community members ask countless questions about our products and services, meaning countless opportunities exist to assist and build connection. Every response crafted should contain information or guidance directly responding to the members issue. Always provide guidance on how to accomplish the request in a non-modified environment before including a concise description of how your app or solution can assist. If no solution exists in a non-modified environment, i.e., a feature gap, the response should include this information when sharing the app or solution that plugs the feature gap.
Transparency and authenticity are crucial to successful Partner engagement. Community members trust genuine voices. Authenticity can make you a credible source for guidance and establish trust in the app or solution you represent.
In fact, many partners who have contributed to our Community authentically have become Community Leaders and Community Advisory Board members over the years!
If you're totally new, the best way to begin representing your app or solution in our Community is to:
- Identify the areas your audience frequents within the Community
- Understand their needs with Atlassian products and how your app or solution addresses them
- Reach them in those areas by contributing expert level value-adding responses that respects their intelligence, helps them work more efficiently, and encourages growth in their career
Partner guidelines
This is not a marketing channel—full stop. This is a community—a place of connection, assistance, and learning. These guidelines are established to maintain the integrity of the Atlassian Community. They will help you build your reputation as a trusted Partner and provide guidance on how to effectively promote the app or solution you represent. With the guidelines respected, we ensure the Atlassian Community remains a trustworthy and value-adding resource for those seeking help.
Review our guidelines carefully and consider them with every contribution. If you have questions or require clarity, contact your TPM or the community manager team (communitymanagers@atlassian.com) for guidance.
Repeated non-observance of Partner guidelines will result in action from the Community Manager team ranging from Partner lozenge removal up to account suspension.
1) Partner content and responses should add value to the Community
- Articles and responses should not solely be promotional in nature. This Community is a place for learning and connection - it is not appropriate to only participate to promote the app or solution you represent.
- Articles and responses must provide educational value. A ratio to remember when creating content is 99% practical information to 1% promotion.
- When promoting an app or solution, use an Atlassian Marketplace link instead of a direct link (ex, https://marketplace.atlassian.com/apps/6820/scriptrunner-for-jira) and disclose your company affiliation.
Examples of non-observance for this guideline:
- Responding only to promote app or solution without including information to directly address the original question (99/1 ratio).
- Suggesting apps or solutions that are irrelevant to the question asked.
- Excessive use of external links in responses or articles.
- Promoting an app or solution without disclosing your company affiliation
- Using language in articles or responses that describes special pricing, discounts. This includes language such as promoting "a free trial".
- Using CTA's to external sites to "read more". All information should be included in your article or response.
- The use of signatures or signature-replicating behavior.
- Example: Copy and paste the same signature-like content in every comment.
- Product or event promotion outside of App Central or Atlassian Solution Partners groups.
- General-interest articles about Atlassian products, Atlassian events, agile methodologies, and thought leadership, which do not mention apps or solutions, are not limited to App Central or Atlassian Solution Partner groups and can be posted in the relevant area of the Community. Otherwise, Partners must post all promotional content in these two groups.
Partner content not observing this guideline can/will be removed without notice at a moderator's discretion.
✅ Allowed opportunities to promote your app or solution:
- A member explicitly asks for information about the app or solution you represent.
- You are mentioning your app as one possible solution and have first provided educational value before including a concise description of how your app or solution can assist.
- You've written an article about an app or solution and are providing a link to the article.
- You're linking to your support documentation where the answer is covered in depth. (Note: We ask you include a summary of the answer on the Community to help future visitors with the same question)
- You're promoting a webinar that adds community value.
2) No "gaming the system."
Examples of this are:
- Reposting content - Example: Publishing the same article in multiple areas of the Community.
- Copy-pasting content - Example: Replying to members with the same responses in every topic or question.
- Mass upvoting - Example: Upvoting the content of other company representatives from your organization.
- Sock-puppet accounts - Example: Creating additional Community accounts you control to disguise your identity.
- Impersonating users - Example: Affiliating yourself with an organization you do not have the authority to represent.
3) Avoid necroposting
Necroposting is a term for "raising threads from the dead," aka posting on threads that are six months old or older.
The Atlassian Community is vast and contains information collected over many years. As a general guideline, we ask all members to avoid replying to content older than six months. A good practice is to always check the date before responding.
Exception to this guideline:
- Your post adds value to the thread and is specific to the user you are responding to; no more than two per day.
- Your post adds an alternative path to the ones already shared.
Please see Revisiting our necroposting guidelines for more information.
4) Do not feature your own or other partners' articles
The ability to feature articles is reserved for Atlassian staff. If an Atlassian writes a feature on a Partner app or solution, the staff author must also follow this guideline.
5) Harmful behavior
Do not provoke, instigate, or bash other partners or community members. Abusive behavior is unacceptable and will result in immediate account suspension.
Resource: Community voice and tone guidelines
6) Use of Artificial Intelligence (AI) generated content
AI usage for formatting, language, and spelling is allowed if utilized as a tool. AI used as a substitute for responding to members is highly discouraged and can be removed at the moderator's discretion.
Additionally, if the images or text used in articles or responses is generated primarily by AI the member/Partner is required to disclose this. It is the responsibility of the Member/Partner to ensure the accuracy and safety of the AI-generated content they share.
Resource: Atlassian's Responsible Tech Principles
💡 If you've adhered to these guidelines and believe a post was removed or flagged in error, message us at communitymanagers@atlassian.com to let us know. When you do, include a link to your profile and a description or (if possible) link to the content you'd like for us to review.
Great, you've made it this far! Thank you so much for reading through all of this. We want your experience in the Community to be successful and positive.
Now that we've finished the serious part-- Suppose you want to experience the fun side of all this and become more involved in the Community... such as becoming an Atlassian Community Leader! In that case, answering member questions, sharing thought leadership, and participating in member discussions are all great ways to build your personal brand in the Community! Find more information on the Community Leader program here.
☞ Quick Links to additional Atlassian Partner community resources
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Monique vdB
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Atlassian Community Manager
Atlassian
San Francisco Bay Area
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