The plugins are quite different and bringing different features in different look and feels. In my opinion the best approach would be to test both in a dev environment and onboard your testing teams to get their feedback on what's most convenient for them to use.
Pricing might also be a different approach if your budget is limited.
I can tell you that both are well known plugins in the market and are well maintained.
In addition, I don,t want to add more confusion, but there's Xray which is well known and widely used if you want to look at it as well!
Hope this helps.
I am obviously heavily biased here, because I work for Adaptavist. I have used both Zephyr and ATM in the past, and continue to use ATM with some clients.
Mickey is completely right about the approach - it doesn't matter how much I were to tell you "ATM is the best", that would not really help you decide. You need to look for yourself - which product fits your desired processes and reporting best?
I would evaluate all the big names in the Testing category for Jira to find the closest match.
And now, the Adaptavist ATM spiel. There is one big difference between ATM and most of the other test case managers. ATM does not try to use Jira issues to hold test cases directly. This has freed up the developers to work outside the limits of issues, giving them the freedom to do some stuff Zephyr does not do, including
I am sure one of our sales people will tell me off for missing things off that list.
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