Hi @Dave Burrells,
First of all check whether your project is next-gen or a classic project. In next-gen you have this option to add a column to your board:
In a classic project, columns on the board are managed in a different way. You need to get into Board Configuration from the Boar Setting of your board, in the top right corner:
Once you are in there, you add columns by mapping statuses to columns. For guidelines on how to do that, see Atlassian documentation.
And also what @Ollie Guan_携程 is saying.
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