Which is the correct spelling, JIRA or Jira?

[Jacque L Fryday]

As a technical writer, I would like the correct spelling of your product name. Is it "JIRA" or "Jira"?

[Jack Brickey · Accepted solution]

it was originally JIRA but now officially Jira.

[Nic Brough -Adaptavist-]

It was finally brought in line with the others when Charlie was killed off, and all the icons and branding revamped.  R.I.P. Charlie

[Sebastian Mendel]

Jira since 2017-09-11: https://www.atlassian.com/blog/announcements/our-bold-new-brand

(just adding a link to this already answered question as source)

[Jacque L Fryday]

Thank you, Jack and Nic! I appreciate the swift response!