Is Jira a good tool for Marketing PM, or is it really designed for software/tech primarily?


5 answers

Hi Kimberly,

You can use JIRA for just about anything. Can you provide more details so we can give you more information?


HI @Cha'gara which version of JIRA should I choose for the same needs as the ones Kimberly is mentioning in her answer? - we are a digital agency providing digital services to many customers and each customer outsources all their marketing needs to us. 

Hi John, yes – thanks!

We need something that will allow us to plan schedule and track progress on various marketing campaigns (for example, a campaign that includes email, telemarketing, paid search (Google Adwords/PPC), creation of a landing page + element required for a webinar), and to create tasks and assign owners, but that also allows us to view this in a visual calendar format, as well as in a list-type format.  

We would need notifications sent to all team members when updates are made and/or tasks completed, as well as the ability to share assets (documents, images, vector/eps files, etc.).

But yet, we need it to be easy-to-use so that our less techy members of our team can easily understand how to use it.

Is this the type of answer you are looking for?

Thank you,


Hi Kimberly,

That is great! yes, JIRA can do all the things you mentioned and is easy to learn for those that are non-technical or less technical. JIRA can create tasks, get them assign and have watchers who would get updates from any changes in the issue(ticket).

Hi @Kimberly,

we use JIRA in every department in our company: Development, HR, Marketing, IT

So yes, it is a good tool for Marketing and not only designed for Software Development.

I think it is easy to learn - best way is to try it yourself!

Qhich version of JIRA should I choose for the same needs as Kimberly described in the above mentioned paragraph?

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