Swim lanes are set by story. I used to see the story status in the swim lane (like the help file screenshot), but I can't see them any more and I can't find a setting to change the behaviour.
Screen shot from the help article:
You can't. Looks like they may have removed it with the card layout updates.
You can create a JIRA ticket in their backlog and see if they'll add it back in.https://jira.atlassian.com/issues?jql=filter=allopenissues
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