It depends. If the add-on is using the "Paid Via Atlassian" method the license is bound to the JIRA license. The vendor will also not be able to provide you with an alternative. If the add-on is "Paid via Vendor" you might be able to make a deal with their sales team. They can generate the license themselves and this is usually not bound to the JIRA license.
I doubt it. How would you limit the use of the plugin function from a subset of the users? JIRA can't do that out of the box. It probably looks at the same pool of users, those that can logon, under the covers to know if the license is valid as JIRA does.
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