Sorry to hear that you have encountered this problem. I was able to reproduce this with images I created with my phone and then uploaded on a Jira Cloud instance. I believe the problem here is that Jira is not looking at the EXIF data of that image to understand the correct orientation of that image. In my case, these images are appearing 90 degrees left of expected, but I suppose that is how I was holding my phone at the time I took this picture.
There is an open feature request to implement this ability in https://jira.atlassian.com/browse/JRACLOUD-41033
There is also a related request in https://jira.atlassian.com/browse/JRACLOUD-62170 to add the ability to rotate these images in Jira directly, which would help with this problem if implemented.
At the moment it seems the only work-around for this is to edit the image in another application, change the rotation there, save the file, and then upload it again to Jira as an attachment. I realize that isn't really a great work-around, but it seems to be all I got for this right now.
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