If you click the number next to "Watch" or "Watching" (differs depending on whether or not you are a watcher yourself yet), you will see a little box appear with the current watchers of the issue. When you have the proper permissions, this will also include a text field in which you can add users in order to make them wathcer of the issue.
In order to see if you have the propper permissions, do the following.
From the top bar of your instance, select the relevant project you want to check the permissions, or search it up from there., Once you accessed the project, tap "g+g" to open the administration search window, and search for "Permissions". This will display the project permissions to you. Now, search for "Manage watchers" and look which users/project roles have this permission. If it displays project roles only, tap "g+g" again and search for "Roles" . You will get 2 options, "User Management" and "JIRA". Choose for JIRA, and check in the next screen to which project role your account has been assigned.
If you are not an administrator on the instance itself, or an admin to the project, please have some one with these rights check this for you.
ok in that case my answer that said
"can you check the permissions if you're allowed to "Manage Watchers"
but still Micks answers is correct too....because it answers your "how to add watcher" question. depending on the missing background info that came up during discussing so i suggest to accept his answer as well
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