I was wondering if anyone from this awesome community had any experience with JIRA being used not only by IT development teams, which is the usual usecase, but also by marketing teams to handle their (campaign) activities? And I mean multiple marketing teams, usually dislocated, etc., being set up the way IT dev teams typically work these days when following Agile.
I understand JIRA Core is touching this topic a bit, however, comparing to, for example, Asana or Wrike, it's not as complex and marketing-processes oriented as is. Which is one of the reasons why marketing managers do not typically consider JIRA as the right platform for marketing operations when going through their selection process (unfortunately). And when IT dep suggests using JIRA as the platform (At least that's my experience being both on the IT development and marketing side for many years.
Does anyone have any experience regarding this topic? I would really appreciate hearing any insights, inputs, pretty much any information. Thank you!
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