I am sharing this article with both Zephyr and Xray information and everything should be in one place. It will be easy to know when selecting Zephyr or Xray.
Zephyr and Xray are both Jira plug-ins used for test case management i.e., test case writing and execution purposes. Both do almost similar kinds of work with some advantages and disadvantages of them with respect to cost, automation, reporting, etc.
Here is the feature level comparison for Zephyr and Xray
Zephyr provides Traceability Report, Test Case Execution Report, Test Execution Burndown Chart and Top Defects Impacting Testing, etc. whereas Xray provides Traceability Report, Overall Requirement Coverage Report, Historical Requirement Coverage Report, Test Plans Report, Test Executions Report, Test Runs Report, etc.
Zephyr Advantage: https://www.getzephyr.com/insights/why-zephyr-jira-1-alternative-xray
Zephyr Details: https://zephyrdocs.atlassian.net/wiki/spaces/ZFJ0300/overview
Xray Advantage: https://www.getxray.app/xray-vs-zephyr/
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