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I have seen the 1 minute video and read the features JWM has but given my inexperience with Jira Software I would really like to have some sort of comparison between these two and see what I gain with JWM.
I have been told that everything that can be done with JWM can also be done with Jira Software (So we would be paying basically for the extra templates and time saved thanks to that).
JWM is meant to be a quick and easy route for business teams to get up and running with Jira. It has less flexibility (and therefore power) that JSW, but has more handy features like a built-in Calendar, easy to create Form, Timeline (think roadmap) and a List with inline editing on almost all of the fields.
JSW it going to give you the ability to modify Boards with more percision.
just to add to John's answer, it's worth noting that many of the new features of Jira Work Management are available in a very similar form via the Atlassian Marketplace. These are then typically compatible with all project types, including Jira Software projects.
As examples, if you'd like to use a calendar view, you could check out Calendar for Jira. If you're looking for an interactive list/table view on your issues, you might like JXL for Jira. There's also a number of Form apps but I haven't tried them myself.
(Disclaimer: I work on JXL :))
Hope this helps!
JSW has a lot more configuration available, and does include Agile features such as sprints, boards, backlogs etc. like Fabio says.
That being said, administrating JSW is a fair bit more complicated than JWM, especially for company-managed projects, which have a lot of settings and configurations. So this might be something to bear in mind depending on your team/company's abilities and resources.
If you are doing any sort of development then I would recommend using JSW, whereas JWM is really targeted for business teams and processes, such as HR, Finance, basic project management, etc.
Here are some links which you may find useful: