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Last month our subscription fees for Jira Service Management were increased by 20%. We reached out to Atlassian's team hoping to receive better reasoning behind the increase.
They provided me the following link that included a FAQ section -> https://www.atlassian.com/licensing/future-pricing/cloud-pricing/pricing-tables#jira-service-management
In short, the prices are higher because of the additional features that are developed by Atlassian's team.
Unfortunately, most of these features are useful for Software Dev teams and our Logistics company doesn't receive any additional value from them.
Furthermore, with the Premium cloud pricing last year we had a similar increase in our subscription fees just to retain key functionalities like Automation execution count and unlimited cloud storage for our attachments. In the meantime, we started having trouble with our instance's performance that got worse as we reached Black Friday and the rest of the Holidays for 2020. To this day we continue having difficulties with different components in our instance.
Our suggestion here was to have more complex pricing based on used functionalities (like the Marketplace Apps).
I will be happy to hear your opinion on our idea. Some feedback from the Product Management team will also be much appreciated.