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Getting the most out of Atlassian Community (for Partners)

Welcome to App Central!

 

community.atlassian.com allows users of a multitude of backgrounds to share their knowledge and collaborate with each other. It’s where our users come to find answers to pressing questions, resources, best practices, and networking opportunities.

The giant landscape that is the Atlassian community is organized into different spaces, each focused on a specific Atlassian product or topic. App Central being one of those spaces!

Getting started on Community

You did the easy part- creating an Atlassian community account. But don’t stand outside the club when you can get in! Be sure to join the group to stay updated on upcoming campaigns, kudos missions, Partner spotlights, and more.

We also differentiate our Partners and our members by assigning a lozenge of “Marketplace Partner”. Don’t see that next to your username? You can request one here!

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Welcome to your new home!

App Central is will be your home for all discussions about Atlassian-centered apps and integrations, previously the Apps & Integration collection. Our Marketplace Partners are a vital part of our community, providing an untapped solution(s) to a wide user-base.

Our Atlassian community users ask thousands questions a day about our products and services, which means there are thousands ways to assist and connect with them. But an authentic connection is a crucial aspect of participating in the community. What does this look like?

It means identifying your target audience, understanding their needs, and finding effective ways to reach out to them. It does not mean commenting irrelevant solutions, excessive spamming external links, or mentioning a company without a clear display of your affiliation. Sound familiar? There are a few guidelines Partners (and Members alike) follow to ensure a safe environment. Think of these 3P’s when it comes to your experience on Community: participating, publishing, and promoting.

Screenshot 2023-07-26 at 2.38.57 PM.png

Shout-out to @Justyna Gdowik _ Deviniti _ for creating a recent friday fun thread! 🎉

🥇Participating in the community

Our users would love to see your participation in the Atlassian community beyond the App Central/Promotional scope. Here are some groups/threads to get involved in:

  • Welcome Center: Every Wednesday, Community Leader @Jimmy Seddon publishes content welcoming new users and provide a positive start to the week!

  • High Five Wednesday: Join us on Wednesdays as we high-five peeps who submitted five answers on community

  • Miscellaneous Monday and Friday Fun: Every week in the Watercooler, a community member publishes content miscellaneous content in an effort to engage and connect with users outside of Atlassian-related products.

  • Language Groups: Often times, Non-english speaking users will ask questions in their respective language groups, looking for answers and solutions. This is a great way to leverage your polyglot team members in assisting them!

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            As of 26 Jul 

Partners are also welcome to join the fun by completing Kudos missions! The Kudos program as a reward system where you can earn points and badges for participating in activities in the Atlassian Community.

At the end of every quarter, we award our Top 25 members of the Kudos leaderboard with an exclusive badge (and bragging rights 😉 )

If you are currently not enrolled in Kudos, you need to join before you can start earning. Simply click the button at the top right of the navigation bar that says ‘Kudos’ and then select "Join the Kudos program".

🥈 Publishing content

As Marketplace Partners, you’re excited about all of the solutions and features you have to offer (and we are too). And what better way to reach your audience than to publish an article! Marketplace partners that submitted a ticket, adjusted their usernames to reflect their affiliation, and accepted our guidelines are granted article writing permissions.

In App Central, you can provide resources, share a cool feature about your product, or start a discussion with fellow Partners.

In your articles, you want to be sure to:

✅ Identify yourself as a partner so that the user is aware you are affiliated with a partner company.

Be clear and concise in your article. Avoid word vomit and optimize your content for efficient searchability.

✅ Utilize tags that are relevant to your content and company.

Provide educational value by including use cases, citing sources in claims, providing examples.

Follow our voice and tone guide which encompasses our community.

Include visuals where applicable. We love pictures (and GIFs) on the Atlassian community, especially in connecting with users that are at different points in their journey.

Screenshot 2023-07-26 at 3.03.10 PM.png

@Linh Pham_Ricksoft_Inc  article can be used as a good example

🥉 Promoting your app

First and foremost, the Atlassian community serves as a resource for users to ask or answer questions and gain knowledge from other users. The community is a place of learning and connecting, not to primarily promote or point people back to your products or your website. Most of partner engagement is conducted in product-specific questions.

With that said, there are appropriate ways to feature your solution in a way that aligns with our guidelines and Terms of Service (ToS). When engaging on community, keep in mind a few things:

☞ example of a good answer6b0c8e4a-8710-4a5b-9e7e-c35a34c83338.png

☞ example of a not-so-good answer

6b0c8e4a-8710-4a5b-9e7e-c35a34c83338.pngDO

✅  Identify yourself with a lozenge + username (and even a profile picture)

✅  Mention your application in conjunction with your answer to a relevant, unanswered question.

✅  Provide Atlassian resources or other community links that answers the user’s question in depth

✅  Limit your daily promotional content/links

✅  Participate in threads other than App Central to avoid being a “solely promotional” account

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DON'T

❌  Link multiple external sites

❌ Spam multiple threads with copy and paste messages

❌ Promote sales, discounts, links, etc in irrelevant threads

❌ Consistently upvote team members answers. This is gaming the system

❌ Necroposting, reposting, copying or plagiarizing articles, discussions, or Q&As

Note: Partners that are also Community Leaders should especially identify their affiliation in the promotion of their apps, as their lozenge is displayed as “Community Leader”.

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@jennifer.dempsey_Appfire 's awesome profile picture!

 

As you know, we send warnings to partners who abuse our guidelines. Repeated violations will result in consequences including your article-writing permissions being removed, your account being suspended, or being reported to the Atlassian Marketplace team. 

Did you know…?

Atlassian Marketplace and Solutions Partners are eligible to become Community Leaders with all the perks, networking, and free training that you earn by joining an exclusive club of Atlassian experts like you. Online, you can earn this designation by answering user questions (not just about your app), writing articles (not just about your app) and participating in other ways listed above. You can apply on this page, where our team will look for a history of useful, accurate answers and the Atlassian Community spirit.

 

Go forth and prosper, partners! 🤠

14 comments

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jennifer.dempsey_Appfire
Marketplace Partner
Marketplace Partners provide apps and integrations available on the Atlassian Marketplace that extend the power of Atlassian products.
August 8, 2023

Thanks for the shout out, @Saralie S.

Like # people like this
Linh Pham_Ricksoft_Inc
Community Leader
Community Leader
Community Leaders are connectors, ambassadors, and mentors. On the online community, they serve as thought leaders, product experts, and moderators.
August 8, 2023

Thank you @Saralie S.  and team, it's been really fun (and rewarding) to contribute to the Atlassian community! Everyone is truly so supportive around here :D 

Like Saralie S. likes this
Ritta Clark August 9, 2023

Thank you for the warm welcome and detailed information about App Central! I'm excited to be a part of this community and look forward to engaging with fellow members and contributing to discussions. The guidelines for participation, publishing content, and promoting apps are clear and helpful. Looking forward to a great experience here!

Like # people like this
Hua Soon SIM _Akeles_
Marketplace Partner
Marketplace Partners provide apps and integrations available on the Atlassian Marketplace that extend the power of Atlassian products.
August 14, 2023

I like the name of App Central 😍

Like # people like this
Andy Gladstone
Community Leader
Community Leader
Community Leaders are connectors, ambassadors, and mentors. On the online community, they serve as thought leaders, product experts, and moderators.
August 16, 2023

@Saralie S. thanks for publishing and providing great examples for us to point partners to!

How would a partner request the Marketplace Partner lozenge if they currently don't have it next to their username? Is the Community Leader lozenge the only one that would supersede the Marketplace Partner lozenge - or would a Rising Star maintain that lozenge while updating their username like in the example above?

Like Saralie S. likes this
Matthias Gaiser _K15t_
Community Leader
Community Leader
Community Leaders are connectors, ambassadors, and mentors. On the online community, they serve as thought leaders, product experts, and moderators.
August 20, 2023

@Saralie S. - I've fixed the link in your article to the updated guidelines. They were pointing towards the draft version of the article.

Like # people like this
Saralie S.
Community Manager
Community Managers are Atlassian Team members who specifically run and moderate Atlassian communities. Feel free to say hello!
August 21, 2023
Like Eva Gruener likes this
Robin Warren _Blue Cat Reports_
Marketplace Partner
Marketplace Partners provide apps and integrations available on the Atlassian Marketplace that extend the power of Atlassian products.
August 31, 2023

Great stuff!

Like Eva Gruener likes this
Stefano Colagiacomo November 9, 2023

Hello, this is very helpful and I think every jira worker should be part of the community :D sharing is caring and here I found some solution really life changing :) thank you all for your help and thank you @Saralie S. for your article 

Like Eva Gruener likes this
Shawn Doyle - ReleaseTEAM
Community Leader
Community Leader
Community Leaders are connectors, ambassadors, and mentors. On the online community, they serve as thought leaders, product experts, and moderators.
November 13, 2023

Thank you for writing this, I found it to be incredibly knowledgeable and helpful. The information provided was not only well-structured but also very insightful. It has given me a better understanding of the topic, and I appreciate the effort that went into creating such a valuable resource. Keep up the great work!

Like Eva Gruener likes this
Isaac Adebayo March 9, 2024

This is nice. I can't wait get more familiarized with this.

Manmadha Kudupudi March 18, 2024

Thank you @Saralie S.  for sharing helpful knowledge 

Samantha Chamberlain El Koundi from Jaanga
Marketplace Partner
Marketplace Partners provide apps and integrations available on the Atlassian Marketplace that extend the power of Atlassian products.
March 22, 2024

This is really helpful! Requesting my Marketplace Partner lozenge now!

We've had a few people find us on LinkedIn because of interactions in App Central recently, so we're trying to get our whole team involved since everyone brings a different perspective to the conversation! 

Ciara TN
Community Leader
Community Leader
Community Leaders are connectors, ambassadors, and mentors. On the online community, they serve as thought leaders, product experts, and moderators.
May 26, 2024

Very well written and great information here. Thank you @Saralie S. 

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