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Why does an image only appear for me an not others when added to email automation?

Rodriguez_ Amanda Marie _FSB_
March 31, 2026

I am using the following logic when I add an image to an HTML content formatted email automation: <img src="C:\Users\---\Downloads\fpmsdelayed.png"/>

Note: I replaced my drive with "---" in the code.

When I trigger the automation, I receive the email with the image. None of my other recipients see it. If I forward the email, again my recipients do not see the image.  I've tried a public accessible image such as the google logo. It didn't work. I've also tried saving an image within JWM and other company storage locations such as Box. Nothing works.

I need the ability to add an image that my emails where any recipient will be able to view it. Can someone please help me determine if this is a known issue, if there's a workaround, or if there is some type of business limitation? 

imageissue.png

2 answers

3 votes
Artem Taranenko
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March 31, 2026

You're using a local path. In other words, the image is located on your machine and instead needs to be hosted on a publicly accessible resource for users to see it.

Rodriguez_ Amanda Marie _FSB_
April 1, 2026

Since I cannot use a public accessible resource due to company restrictions, I tried utilizing companywide accessible options and they did not work either.

0 votes
Arkadiusz Wroblewski
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March 31, 2026

Hello @Rodriguez_ Amanda Marie _FSB_ 

@Artem Taranenko  is right on the main point here: C:\Users\... is a local file path, so only your machine can resolve it. That is why you can see the image, but nobody else can. In Jira Cloud automation, the email content supports images, but they need to come from a publicly hosted URL, not from your local drive. Atlassian documents this for customized emails and also for notification templates.

Change the look and feel of customer notifications | Jira Service Management Cloud | Atlassian Support

If you need something that always works for all recipients, I would either host the image on a truly public URL or attach the file instead of linking it inline.

One more small thing. Even with a valid public image URL, some mail clients still block external images by default until the recipient allows them.

Rodriguez_ Amanda Marie _FSB_
April 1, 2026

My leadership wants the image embedded within the body of the email (like the first photo) not as an attachment (unless there's a way to embed the image from the attachment). 

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