How to set up Jira workflows for SEO project management and content optimization tracking?

[Pratham Naik]

• Explain your role as an SEO Executive managing multiple campaigns

• Ask about creating custom issue types for different SEO tasks (keyword research, content audits, link building)

• Request workflow examples for tracking content from ideation to publication

• Mention specific fields you'd like to track (target keywords, search volume, ranking positions)

• Ask about integration with SEO tools like Ahrefs or SEMrush
  
  
  

[Nikola Perisic]

Welcome @Pratham Naik 

This solely depends on the requirements. But here are some highlights:

1. Before workflows, define issue types to represent the main categories of SEO work:

• Keyword Research (gathering & validating keywords)

• Content Optimization (on-page SEO, content rewrites, meta updates)

• Technical SEO (site speed, crawling, indexing fixes)

• Content Creation (new pages/blog posts for SEO)

• Backlink Outreach (link-building campaigns)

• SEO Audit / Reporting

2. You would need to include some custom fields like: Target keywords, Content URL, Optimization type, etc.

3. Desired workflow - not all companies have the same SEO approach

4. Boards - Kanban or Scrum?

5. Dashboards that show the progress of the work, issues that might soon be due, etc.