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Can a Slack Workflow automatically create a Jira Product Discovery Idea?

Oliver Christie
July 16, 2026

Hi everyone,

I'm trying to automate our internal product request process using Slack Workflow Builder.

The goal is:

  • A user completes a Slack form.
  • The workflow automatically creates a new Idea in a Jira Product Discovery project.
  • The Slack form responses (Summary, Description, Priority, Customer, Labels, etc.) are mapped to the corresponding fields on the JPD Idea.

The workflow I'm trying to build is:

Slack Workflow
    ↓
Slack Form
    ↓
Automatically create Jira Product Discovery Idea
    ↓
Idea appears on the JPD board with all form fields populated

For example, I'd like the Slack form fields to populate:

  • Summary
  • Description
  • Priority
  • Customer(s)
  • Labels
  • Any other supported JPD fields

I've narrowed the issue down to the project type.

  • The Create Issue step in Slack Workflow Builder works correctly when the destination is a standard Jira Software project.
  • The same workflow does not work when the destination is a Jira Product Discovery project using the Idea issue type.

I've also tried creating the Idea via a webhook, but that approach wasn't successful either.

I've already confirmed:

  • The Jira Cloud app is connected to Slack.
  • /jira create issue works.
  • The destination project is a Jira Product Discovery project.
  • The issue type is Idea.

My questions are:

  1. Is it currently supported for a Slack Workflow to automatically create a Jira Product Discovery Idea?
  2. Has anyone successfully implemented this workflow?
  3. If so, are there any configuration requirements or limitations I should be aware of?

2 answers

1 vote
Nikola Perisic
Community Champion
July 17, 2026

Welcome @Oliver Christie 

Currently, Atlassian doesn't have the support from Slack workflow to have a JPD idea being created, only Jira. On the other hand, what you can try is to create the Jira work item and then based on the creation of that item that will have some sort of tag (label, summary, etc.), the automation rule from Jira would create an idea to JPD project.

 

Oliver Christie
July 19, 2026

Hi @Nikola Perisic ,

Thanks for the reply.

I think the challenge with that approach is that it creates a Jira work item first, whereas the whole idea of our workflow is that requests land in JPD first so they can be triaged, validated, and prioritised before they ever make it onto a Jira board.

We're trying to use Slack → JPD as the front door for product requests, with ideas only being moved to the Jira backlog once they've been reviewed and approved. Hopefully that makes sense.

It would be great if Slack Workflows could create JPD ideas directly, as it feels like a natural fit for the product intake process.

0 votes
Olha Yevdokymova_SaaSJet
Atlassian Partner
July 20, 2026

Hi @Oliver Christie 

Atlassian’s documentation doesn’t currently describe support for using Slack Workflow Builder’s Create issue step to create JPD Ideas and map a complete Slack form into JPD fields. That would explain why the same step works with a Jira Software project but not with your JPD project.

Another approach you might consider is Smart Forms for Jira, developed by my team.

You can create a dedicated JPD idea collection form and configure it to:

  • Create a new Idea directly in the required JPD project
  • Map responses to Summary, Description, Priority, Labels, and compatible custom JPD fields
  • Use required fields, validation, attachments, and conditional logic
  • Accept submissions through an external link without requiring users to open Jira

Smart Forms supports Jira Product Discovery as a destination for new work items, including field mapping from the submitted form. 

You could then add the external Smart Form URL to your Slack workflow:

Slack Workflow → Open idea collection form → Submit → JPD Idea created with mapped fields

This does mean the questions are displayed in the linked Smart Form rather than directly inside Slack Workflow Builder, but users can still launch the intake from Slack, while the resulting Idea is created directly in JPD without an intermediate Jira Software or JSM ticket.

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