How are you connecting PIM workflows with Jira?

[Booking Commerce]

Hi everyone,

I'm curious how teams here are managing workflows that involve both Product Information Management (PIM) and Jira.

For example, when a product needs to be created or updated, there can be several activities involved:

Product data enrichment
Content and copy review
Image or media approval
Translation
Technical data verification
Compliance checks
Final approval before publishing

Jira is often already being used to assign and track this work, while the actual product information lives in a PIM.

I'm interested in how others are connecting these two systems.

Do you create Jira issues directly from PIM workflows?

Do you sync product status or attributes between Jira and the PIM?

Are you using Jira Automation, REST APIs, webhooks, or an Atlassian Marketplace app?

How do you avoid duplicating the actual product data inside Jira?

Has anyone connected an open-source PIM with Jira or Jira Service Management?

I'm particularly interested in real-world implementations and what has worked well or not worked well for your teams.

Would be great to hear how you're approaching PIM and Jira integration.