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CSM & JSM: How to create the best of both worlds?

Dave Mathijs
Community Champion
January 8, 2026

Atlassian now promotes Jira Service Management (JSM) for internal IT operations & support and Customer Service Management (CSM) for external customer service & support.

Both apps have great and distinctive capabilities and features.

But what if you want to combine the best of both worlds?

  • Customer experience hub
  • Customer context
  • Customer support AI agent
  • CRM integration

AND (as well as)

  • ITIL capabilities like service request, incident, problem and change management
  • advanced workflows with approvals
  • asset and configuration management
  • advanced SLAs

Many organizations want to provide both excellent customer service while organizing their IT services in a structured ITSM way.

Currently, there is no way to link a customer experience to a JSM space.

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