Exciting ways we're using Loom as an international team

[Katie Lai]

Does your team use Loom? I'd love to hear about how you use it, and share ideas for even better collaboration. With that in mind, I wanted to share how we use Loom at Seibert, with employees across several time zones in North America and Germany.

We prioritize effective and efficient communication at Seibert Group to support our international and remote teams. Loom has become indispensable to our workflows.

Whether for creating engaging content, hosting asynchronous meetings, or collaborating across time zones, Loom enhances how we work and connect. Here’s a detailed look at how we use Loom in various scenarios within the Seibert Universe.

Loom Instead of Meetings

We’ve found Loom to be invaluable for replacing traditional meetings. Instead of scheduling live stand-ups, updates, or presentations, team members can create videos and share them through Google Chat or Confluence. This approach saves time and eliminates scheduling conflicts, which are especially challenging for us as a global team.

For example, during our recent company quarterly review held in Germany, team members in the United States faced challenges presenting live due to the time zone difference. Instead of missing their feedback, they recorded a Loom video. Their recording was then shared and watched live during the review meeting, ensuring their input was included despite the time difference.

Using Loom for Pitching and Sharing Ideas

Loom makes idea-sharing intuitive and actionable. At Seibert, we use Loom to pitch and share ideas. Here are just a few examples:

• Document walkthroughs: Record a video walkthrough of your document, such as a Confluence page, and include a clear call-to-action (CTA) to guide viewers to the page and encourage collaboration. This approach not only provides helpful guidance for viewers but also ensures your thoughts and ideas are clearly understood. By offering this clarity, you enable others to contribute effectively and bring their best to the discussion. 
• Recording Canvas: Use Loom to jot down ideas and discuss them visually. Use Loom’s templates or customize colors and layouts to match your brand. These features help us share ideas efficiently while maintaining a professional presentation.

Loom provides templates and background designs to record canvases. 

Product Demos and Presentations

We regularly use Loom to record product demos, such as for Rovo or other Atlassian-related tools. Loom is also ideal for recording Google Slides, Keynote, or PowerPoint presentations. 

Loom for Reporting Bugs

Loom’s simplicity makes it an excellent tool for reporting bugs. Instead of typing long explanations, you can record a quick video to show the issue in action. This speeds up communication with the IT team and ensures they have all the information needed to resolve the problem.

Key Features We Love About Loom

Loom’s versatility is bolstered by powerful features that make it an indispensable tool:

• Editing Capabilities: Trim videos, edit by transcript, blur sensitive information, and stitch clips together. ⚠️ Please Note: Video editing features, including trimming and clip stitching, are exclusive to paid plans.

Loom’s editing tool – trimming tool by transcript

• Viewer Insights: See who’s watching your video and for how long, with the ability to track engagement using parameters like email sign-ins.

Loom’s viewer Insights 

• Multilingual Transcriptions: As a bilingual company (German and English), we appreciate Loom’s transcription capabilities, which help bridge language gaps.

Loom’s Multilingual transcription capabilities

• Quick Shortcuts: Start recording instantly with keyboard shortcuts, making creating content on the fly easy.

Enhancing Atlassian Workflows with Loom

As an Atlassian partner, we often integrate Loom into our Atlassian workflows. For instance, adding video comments to Confluence pages for context and clarity and recording step-by-step guides to help Atlassian admins and system users navigate features or resolve issues. 

Use Loom to leave a video directly on a confluence page.

Use Loom to leave a comment on a confluence page.

I'd be curious to hear if your team is using Loom in other ways, since we're always looking for ways to improve here at Seibert.

[Lauren McGoodwin]

@Katie Lai I'm so inspired by how you're using Loom! Thank you for sharing!

[Patricia Modispacher _appanvil_]

The idea of adding video comments to Confluence pages is genius, and I can see how it would make workflows so much clearer. We’ve been using Loom for onboarding, but your document walkthrough idea has me thinking about new ways to share updates with my team. Thanks for the inspiration! 😊

[Andy Gladstone]

@Katie Lai great article. So many of the use cases resonate with me and how I use Loom in my organization. And you also provided me with some use cases I had not previously considered, which will make my use of Loom even more valuable in the future.

[Katie Lai]

I'm happy to hear that!!

[Kristie Riojas]

WOW! What a read. I love all the use cases you shared on how you and the company use Loom. I learned something new with the quick shortcuts, game changer!!