if I understood your question right, you want to have a field where you can enter a company or just a user's name.
If so, the easiest way to do this, is to add one or two custom fields. Have a look here for more information about custom fields.
To answer “How scrum works,” most of the teams I've worked with first addressed the question: “where to start?” That question applies to both implementation and improvements on the Scrum framew...
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