According to your website, http://confluence.atlassian.com/display/JIRA044/Labelling+an+Issue, customfield labels should appear below the regular Labels field on the Details Section of the view issue page.
Verbiage from your web page:
If your JIRA administrator has added any custom fields of type 'Label', they will be shown below the 'Labels' field. For example, if you are using GreenHopper, a field called 'Epic' will be shown (see the GreenHopper documentation on Working with Epics.
In 4.4.3, they only appear on the view issue page if they are set. In 4.1.1, they appeared even if they were blank, which is how my users prefer it.
Unfortunately this is not possible, please follow this ticket: JRA-26174
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