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Jira Software for Agile Marketing

We are seeing if Jira makes sense for us to use in our marketing department.  Our software product teams use it and there are a lot of features that look promising (agile and kanban boards).  It looks like it is going to take a fair amount of configuration though since it is more geared to software development.

2 answers

Hi @Dan Crowley,

The Jira platform is, at its core, our workflow engine that allows you to track issues or tasks through a predefined, customizable workflow. You can organize the tasks by project, allowing for the entirety of your organization to track their issues at a project level with complete transparency using granular user permissions. In Jira Software, you also have agile functionality, including the ability plan agile work from project backlog to sprint. You'll have fully customizable Kanban and Scrum boards, the ability to estimate time for issues as you prioritize your backlog, and robust reporting features, ranging from burndown charts to velocity measurements.

That said, Jira Software isn't necessarily only a tool for software teams - you can customize your work items, workflows, fields, etc. to suit non-software development needs. For example, if you're part of a marketing or sales team that follows Agile processes, Jira Software can still suit you!


Source :



RamaRao G

Hi @Dan Crowley !

If you feel like my answer helped you, kindly mark my answer as accepted.




Like Ramarao g.v. likes this

Hi @Dan Crowley

This also may be helpful.  Here are some articles on how it can be used for the marketing team.

These might give your marketing people some ideas to streamline what they do.  (To be upfront, I am from ProForma where we build forms in Jira.)  There are a heap of marketing templates available too -

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