Marketplace apps tend to be focussed on a single integration, like Jira <> ServiceNow, Jira <> Salesforce, Jira <> Onepage etc.
The other apps I'd look at are the scripting and automation apps. Scriptrunner can, of course, do integrations by having you write code that can send or receive data to and from other systems, but your code has to understand that data and know how to handle it.
Zapier and IFTTT are examples of generalised integration tools that make hooking up two systems easier, and they're not the only options.
My lot have been trying to build friendlier (less or even no-code) tools for a while, and while we've concentrated on making Scriptrunner easier, we've also pulled out integrations as needing (less coding and with more inline help - HAPI is now in SR for DC/Server, and it understands the Jira data, making coding a lot more intuitive, and quicker, scripts modified to take advantage of HAPI are generally 70% shorter and a lot easier to read!)
But we took the integration stuff out into a different product, because it doesn't really need to be limited to SR. Stitch-it is all about the integrations between Atlassian systems and others. We started with Atlassian because it's what we are most familiar with, but it can be used to connect non-Atlassian systems together, and we're adding more as we grow it.
It works in a similar way to IFTTT - it has an "if" layer in each system, and then modules that provide the "then do thing", which abstract your need to understand the systems in which you are doing things.
The reason I'm dropping a blatant advert for it is that we want people to give us real-world use cases, and suggest what systems we should be adding modules for (there is a generic one for hooking up to anything, but that needs you to code your understanding of the system into it)
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