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Welcome to the Community, @Richard Dasilva ! Hope you have a great learning and sharing experience here!
I would recommend to ask your "Jira" product related questions or start any discussions in the relevant "Jira" product collection in the community, which can be found here: https://community.atlassian.com/t5/Jira/ct-p/jira
This way you will get better and dedicated support from our community members for your questions or issues related to Jira.
What an open ended question with about a million answers...!!
Some positives:
When Jira is set up properly and well looked after it's absolutely perfect!
Kanban? Scrum? Doesn't matter, it's got it!
If Jira doesn't do it 'out of the box' there is a whole Marketplace of additional Vendor Apps available to help out.
Disclaimer: I am from an App vendor, Old Street Solutions and happy to tell you more about us, but there are many more out there!!
Many offer free demos, training and discounts on their apps. Reach out to them.
Some negatives:
It's still a system.. 'A fool with a tool...' is still a big issue. Make sure the right culture and way of working is built around it. First mindset, then system!
Administration can be a nightmare. Make sure the Admins invest time in knowing it inside out.
Costs - work with Service partners to lower the quotes
