Managing Multiple eCommerce Storefronts with Atlassian Cloud Tools

[Tarun Nagar]

Hi everyone,

I’m looking for advice and best practices on how to manage multiple eCommerce storefronts efficiently using Atlassian Cloud tools like Jira, Confluence, Trello, and Bitbucket.

As our business grows, we’re operating several online stores across different regions and product categories — and it’s becoming challenging to keep everything organized, from development and content updates to marketing tasks and customer support.

I’d love to know how other teams use Atlassian Cloud tools to streamline workflows and maintain visibility across multiple eCommerce projects. Specifically:

• How do you structure Jira projects or boards for multiple storefronts — one per store, or a shared setup with components?
• What’s the best way to track releases, product updates, and bug fixes across different platforms (Shopify, Magento, WooCommerce, etc.)?
• How do you use Confluence to document product information, campaigns, or operational processes for each storefront?
• Any tips for managing cross-functional teams (developers, marketers, designers, and support) across multiple brands or regions?
• Have you implemented any automations or integrations (e.g., Jira + Bitbucket + eCommerce APIs) that made a big difference in efficiency?
• If you’ve managed multi-store eCommerce operations before, I’d really appreciate hearing about your setup, tools, and lessons learned. What worked best for keeping everything aligned and avoiding chaos as the business scaled?

Thanks in advance for your insights and experiences!

[Jesse Hilton]

Great questions managing multiple eCommerce storefronts can get complex fast, but Atlassian Cloud tools make it much easier when set up right.