How do you balance incident communication with website visibility?

[Mason Halden]

Hi everyone,

I’m interested in how service based businesses handle communication when their website or online services experience an outage.

Statuspage seems useful for keeping customers informed during incidents, but I’m also wondering about the broader impact on the business website. If customers regularly rely on Google to find a company, clear communication and a reliable online presence both seem important.

For example, I’ve been looking at how technical and service businesses improve their online visibility through useful website content, local search optimization, and better customer communication. For businesses serving specific regions, such as companies operating across Canada, maintaining a trustworthy online presence seems especially important.

I’m curious how other teams approach this.

Do you treat your Statuspage mainly as an incident communication tool, or do you also connect it with your broader website and customer communication strategy?

Also, are there any best practices you recommend for making sure customers can easily find the Statuspage when they search for information about an outage?

Would be interested to hear what has worked for other teams.