How to use Jira Product Discovery to organize customer feedback

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Question of the week

Q: Can we use Jira Product Discovery (JPD) for customers to submit ideas/feedback?

A: While customers can’t submit ideas/feedback directly, JPD is a fantastic tool to bring all feedback together in one place.

Our Jira Product Discovery team is actually a great example of how to do this well. For the in-depth version, check out their community article on how they used customer feedback to inform product decisions.

Here are the key takeaways relevant to this week’s question:

• If your customers could submit ideas and feedback directly, you’d likely have conflicting/duplicate ideas as different customers often want different things.

• Instead, they suggest gathering ideas in Jira Service Management and other tools before putting the ideas you want to move forward with into JPD.

What does that mean for you? If you're already soliciting feedback elsewhere, you could keep doing that, then selectively choose what feedback to move to Jira.

Tip: Here are some ways to make it easier to consolidate feedback:

• CSV export/import

• Marketplace integrations, such as Hubspot

• Jira Service Management: it's free for up to 3 people and you can have unlimited customers submit