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Loom/Atlassian Admin Center Enhancements Coming?

Jeff Fullmer
August 21, 2026

Will there be enhancements coming to the Loom admin section and will it ever go back to being embedded in the actual Loom site instead of pushing you over into a dilapidated atlassian admin page?

The "new" atlassian admin center for managing our Loom accounts is dreadful. Simple things like being able to filter or sort by paid/active accounts and non-paid accounts is not possible, as one of many examples. Not only did the price skyrocket (no more free tier and a $5 bump per user) but the level of backend admin tools plummeted. Having to leave Loom to manage the admin side and then have a junk, quickly thrown together management site, is so frustrating. We are paying way more now for way less. I understand if this is a temporary measure while the embedded Loom admin section is fully built out but I am not very optimistic. 

2 answers

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0 votes
Ellie Eberly
Atlassian Team
Atlassian Team members are employees working across the company in a wide variety of roles.
August 24, 2026

Hi 

Your new Atlassian Admin Hub is the hub used by all Atlassian customers. Rest assured we have passed your feedback onto the teams that work on this Admin Hub. 

You can also submit a feature request regarding the user filters here

There are some guides you can use to familiarize yourself with your new centralized administration hub: 

I hope this gives you some clarity!

0 votes
Arkadiusz Wroblewski
Community Champion
August 21, 2026

Hi @Jeff Fullmer 

Loom user management is permanently moved to Atlassian Administration, with no current filter for billable Loom seats in admin.atlassian.com. The standalone free Starter plan continues, but the legacy "Creator Lite" role is being phased out during workspace migrations.

That's a fact, and it makes sense: Atlassian is uniting all product access under one roof. I know for maybe small scale that can be annoying, but see that at scale, a lot of admins are managing hundreds of users.

https://support.atlassian.com/loom/docs/loom-customer-integration-with-atlassian-faq 

I recommend that you provide this particular filtering requirement as direct product feedback to Atlassian.

https://support.atlassian.com/loom/docs/where-can-i-make-a-product-request 

Best,

Arek 🤠

Jeff Fullmer
August 24, 2026

"That's a fact, and it makes sense:" is corporate jargon for "get used to it, we don't care about functionality". Next time, don't use AI to write a response. Or at least next time proofread it.
It makes zero "sense" for large scale operations to try and use Atlassian to manage this mess the way it functions. I can't imagine the frustration there would be for a larger account migration. With almost 20 total users, its difficult enough.

Arkadiusz Wroblewski
Community Champion
August 24, 2026

It's funny these days how everything is seen as AI just because somebody has another viewpoint. That's easy bite these days.

That it makes sense to me doesn't have to make sense to you.

That you have a bigger historical picture, that all was standalone products. I can relate to you but also have myself a stack of Atlassian products and if I will be forced to jump from one Admin hub to another just to configure something, at scale that will be horrific.

A member of the Atlassian Team answered you. We are just users like you, and that's a nice thing about this community everyone can have their own opinion.

I also do not agree on some Atlassian choices related to product design, but this one is actually a nice one depending on your use case, especially for bigger instances with multiple products.

Jeff Fullmer
August 24, 2026

A 25% increase in price and a decrease in functionality is not a good move. It does not make sense and is frustrating. The overall concept does make sense but my 2 concerns were not addressed by your post. 

Throwing out corporate jargon does make you sound like a bot. Has nothing to do with agreeing. I guess I am not on the Atlassian bootlicker bandwagon. Sorry.

Arkadiusz Wroblewski
Community Champion
August 24, 2026

I can also relate here about the price increase. It's not just Atlassian. Everything around is getting more expensive at light speed.

You don't must be "Bootlicker"

give feedback (upholding specific standards of polite communication) and hope it's seen and will be addressed someday. That applies to us all.

Well, I don't think so. I answered you in my post. I don't see that it will be back to standalone, meaning inside Loom admin. Loom was acquired at the end of 2023 by Atlassian, and it was pretty clear at some point there would be more centralized management.

Managing standalone hubs is creating a huge overload for admins.

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