How do I customize the JIRA service desk as per my company name?

[Monika Sharma]

I want to setup the url in a more customer friendly way

[Mohamed Benziane]

Hello @Monika Sharma 

Welcome to the community.

This feature is not available but there is a request you can vote for :

https://jira.atlassian.com/browse/CLOUD-6999?error=login_required&error_description=Login+required&state=4db9166f-c741-487a-9505-6ffc32a3606b

You can look for an addon that will allow you this like this one

[Jack Brickey]

you can't do this OOTB using the portal as it requires the company.atlassian.net format. you can consider presenting a different portal/webpage. For example, you could create a webpage and integrate the Widget but that isn't a full feature portal for sure. You could consider a solution like Refined Themes or similar.