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This makes sense if you are working with non standard images that the use uploads but I am finding the same issue with the stock images from UnSplash. I recently got bored with my background image, tried a bunch of other Unsplash and then went back to my previous image and it was zoomed in approx 2x what it was before? I am using Chrome in case that matters....
You're seeing your photos zoomed in when someone sets them as a board background, is that right?
It sounds like this is expected—Trello needs to zoom photos sometimes in order to make sure they fill the board, and to account for different screen sizes. We have some more information on that here, that should help explain: http://help.trello.com/article/1027-creating-background-images-in-trello