It's possible to create 'Themes' in Portfolio for JIRA in the Themes report, then tag Issues in the Portfolio for JIRA interface. One example:
Is there a way to display the 'Themes' field in JIRA Software?
This is not possible today without implementing the field yourself as a plugin or via a plugin that allows scripted fields.
Several unaddress feature requests have been made. Most importantly, the data is not avaliable as a Custom Field Type (so it's not viewable) and the data is not propagated to children issues (so it's not searchable).
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