How do you manage the beta program for your software?

[John Epeneter]

Jira is used to track issues but is also used by 1000's of teams for developing software.  I assume that many of y'all have ways to manage the program to beta test your software (recruiting customers to help test, communicating with internal and external testers, managing what builds get delivered to testers, tracking tests, gathering reported issues, de-duping reported issues, turning the final issues into Jira tickets to be assigned to developers).  

What tools are you all using to do all of this? Hopefully there is something cloud, cheap (free), and easy,