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UTM parameters tracking in Jira Service Desk

Greetings, another day and another puzzle, this time for a marketing guys.

People come to my Help center from different places and create tickets. I want to be able to track some parameters such as source, media id, etc.

They call them UTM parameters, which upon success, sends data to analytics.
URL looks like this

I do not see a way to add Google Adwords/Anaytics code to <head> of the Atlassian Help center. Tried a "Google Analytics in Jira Service Desk" app from a marketplace, but it seems just generic page stats.

I also tried to add 'field data' into a URL and capture it. Example
But encountered 2 issues: that method populates field visible to the user, it does not look good (and I can't hide it, because hiding a field req. default value which is unknown). And i can't understand how to trigger those parameters later on.

Is there any way to do that before I started to completely recreate the UI of the help center on my website to capture data upon ticket submission?

p.s. url/utm parameters are not static, each user lands with his/her own data


3 answers

@Alexey I have not used this app but it may be what you're looking for: Google Analytics for Jira Service Desk

0 votes

Hello Alexey,

Thank you for reaching out to Atlassian Community and for the details provided.

Searching for similar cases and workarounds, I believe that currently without an add-on, it's not possible to use Google Analytics on the customer portal.

There is a feature request suggesting the implementation of such ability:

Please, click on vote and watch to receive updates about the feature.

Regarding the add-ons, I found five that may help you (actually four, because you already tested one).


Greetings Angélica. Those Addons track only users, which are logged in JSD (i.e. created an issue and followed link from a mail to finalize their atlassian account). At that point, all tracking info is lost...

I found also a way to add JS code to Announcement Banner but... i cant find it in JSD Cloud. There is only Announcement message, which is just plan text.

@Hamelius  Sorry, but you can't add JavaScript to Atlassian Cloud products - you'd need to migrate to server to achieve this kind of customisation.

This is one of the main reasons that apps such as my Google Analytics in Jira Service Desk (free) are available - to meet such needs.

Currently none of the Google Analytics integrations support the utm_* tags if the users are not already logged in --  this is because JSD does a lot of redirects which would remove the utm_* request parameters from the URL.

If however the utm_* parameters were populated into custom Jira fields, it may be possible to extract them and subsequently pass them over the Google Analytics.

Thanks for the reply. Yes, I managed to populate fields, but it looks ugly and the user can edit that field. I tried to hide that field, so only agent / Jira automation can read it, but upon hiding, I have to provide default value (which I cant, since marketing parameters are dynamic). Or there is another way to hide the field from users' eyes and at the same time accept data from URL? 

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