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Friendly URL for Service Desk

Do you now how to set friendly URL for Customer Service Desk (JIRA Service Desk) instead of: I want for example

12 answers

1 accepted

13 votes
Answer accepted

There is solution for friendly URL for Service Desk but it doesn't mask the real URL. There it is:

RewriteEngine On

RewriteCond %{REQUEST_URI} "^/$"
RewriteRule .*[R=301,L]
RewriteRule (.+)/$$1[R=301,L]
RewriteRule (.*)$$1[R=301,L]

Explanation: - your URL

It works like that:

  • If you have URL for example servicedesk.yourdomain.comit redirects to main login page
  • If you have URL for example or it redirects to Customer Portal login page


yy - customer ID (key)

Thanks for sharing your solution!

Like Joston Fernandes likes this

Hi Pawel, Could you clarify on your solution, please? I'm trying to resolve the same problem. Do you put these lines in virtual host section? Does it matter if I already have a proxying configured? Here's my config: <VirtualHost> ServerName Redirect / </VirtualHost> <VirtualHost> ServerName SSLEngine On SSLCertificateFile /etc/httpd/conf.d/STAR_domain_com.crt SSLCertificateKeyFile /etc/httpd/conf.d/STAR_domain_com.key SSLProxyEngine On ProxyRequests Off ProxyPreserveHost On <Proxy *> Order deny,allow Allow from all </Proxy> ProxyPass / ProxyPassReverse / </VirtualHost> Thanks in advance

This solution is unclear. You need to describe a few more things:

1) Which platform is this? Linux? Windows?

2) Which file are you editing? Is this another apache instance? 


sigh. another simple thing, another roadblock. oh jira, we are committed now, but damn you got some basic issues... First logged 4 years ago as a feature request? sounds about right.

Same situation over here. Wish they would add this feature. 

Maybe it would work with a simple iframe?

Like Zack Loveless likes this

We're disappointed that Atlassian does not allow their app users to configure custom subdomains for service desk app.

This is a complete nonsense. There have been multiple tickets with suggestions logged for this a must feature which have been open from 2014! No response nor asignee... this shows how Atlassian care about their customers's needs... I'm fed up with companies who're becoming next Microsoft with people hiding behind their desks.

Like Leos Literak likes this

Any update on this topic?


Please help!

Same question here.

Like Robert Levine likes this

Hi Pawel,

This is not done in JIRA service desk, but is more of a domain issue. A url like servicedesk.mycompanydomain.comis called a subdomain for instance. This link gives you more information about subdomains:

When the user surfs to the url, he will be automatically redirected to the main url For redirection you have to options:

1) Redirect the user and also change the url

2) Redirect the user and keep the original url

It is best to contact your domain administrator for more info on url redirection and subdomains.

Does this answer you question?

The above explantion is how you would do this in an ideal world. However due to technical limitations from JIRA (like AJAX calls) it is (currently) not possible to use a subdomain for service desk. A feature request has been created:

OK, but when I try it I see in web browser URL with Can I hide it? Best option is that my customers will see always the same friendly URL

What happens if you remove all options and also the breackets?

RewriteEngine On 
RewriteRule ^/?customer/customerx/

This worked for me, although it does not hide the url, I can give a nice URL to my customer: servicedesk.domain

Has anyone tried this lib to create a better workaround than just a redirect?

* my customers should only have one point of contact i.e. customised domain or subdomain

* emails should reflect their location

* it would be nice to connect different customers to different portals under customised domains (even if it requires some server side work/changes)

Can this be done on Jira Cloud?


did you get any solution for this?

Like Umar Farooque likes this

For Jira Service Desk Cloud users our (RefinedWiki) app RefinedSites for Jira Service Desk Cloud includes a custom domains feature (feature released Sep 2018) 

Here is a visual example:


You can learn more about it here: 

So for that moment we have no solutions?

For now the only possibility to expose your service desk is with the complete url, f.e.

But your redirection works? It is just the url that is just not hidden?

It doesn't work :( I still see full URL

Yes, it works, but URL isn't hidden

I have answer from my server provider:

"Please try in the root domain file
htaccess redirect set the following.
In contrast, whether it will work properly depending on the main stage of
application, because if the application links the essential content of this can
cause duplication of paths in the links.

RewriteEngine On
RewriteRule ^/$ /index.html [QSA]
RewriteRule .* http://IP_address:8080/servicedesk/customer%{REQUEST_URI}<br< a="">>[L,P,QSA]

Is this a good solution? How can I do it for the different customers?

Hi Pawel,

I have to admit I'm not an .htaccess expert, but I think things can be done much simpler:

This example redirects a (relative) url from a path to another url. You can do someting like:

RewriteEngine On 
RewriteRule ^/?customer/customerx/ [R=301,L]

In this way you can create a unique (friendly) url for each customer that redirects to the specific jira servicedesk. You can then add a line for each customer in your customer base.

This solution really redirects the user and he will see the new url in his browser.

It doesn't work. I still see full URL :(

What do you mean "breackets"?

I meant parentheses :-)

When I remove all options and also the breackets nothing change.

Yes, they are in the same domain.

Are your friendly-url and your real url on the same domain? Can you give me a concrete example of 1 service desk url that has to be translated to 1 user-friendly url?

Hi Pawel,

I am starting to think that in this case you don't need URL redirection, but simply url rewriting. The following snippet translates a url '' to '':

RewriteEngine On 
RewriteRule ^servicedesk/customer/([a-zA-Z0-9_-]+)$  ^customer/$1 [L]

More handy examples can be found here:

It's not so simple because I need to redirect URL both are on the same server

Better/Correct Answer here.

Requires services restart. CentOS 6: service JIRA stop; sleep 10; service JIRA start


*Gwen did not make this post one of her employee's did as this is a shared resource account. 

Watching here for when this is actually resolved as opposed to having a workaround in place.

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