I discovered that by default, when you add a new product to a site, the site-admins group is given access to that product. It means that every site administrator will have product access to Jira Product Discovery as a creator and consume a license.
To prevent this:
On the upper right of the navigation bar, select > User Management > Directory.
On the left sidebar, select Groups > site-admins group, and then for Jira Product Discovery, select None. This change sometimes takes a few minutes to be applied across the system.
Note: Trusted users (a deprecated user experience) will also consume a license for all products on the site. In this case, the only workaround is to change the user's role to either Basic or Site-admin after removing product access from the site-admins group.
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