🎬 How Hemnet - Sweden's leading property platform - moved from Miro to JPD

[#1]

In a recent conversation with Teresa Torres, the Hemnet team shares their experience of adopting Jira Product Discovery (JPD). Here's a simple overview of their journey.

They initially used Miro for their opportunity solution trees but found it limiting as their work became more complex. They needed a better tool...

Michelle, Carl, and Mathias from Hemnet explain why they switched from Miro to JPD. They needed better scalability and integration. JPD fits the bill, especially with its integration with their sprint board, making their workflows smoother.

Carl, the UX Designer, describes setting up their workflows in JPD. They use JPD’s features to create a more efficient process, improving team collaboration.

The team also talks about their methods for assumption tests and A/B tests. Integrating these tests into JPD helps keep everything visible and clear for everyone on the team.

Hemnet’s experience with JPD shows the importance of scalable tools and integrated workflows in product management. Switching from Miro to JPD helps them overcome limitations and work more efficiently, offering useful insights for other teams.

Here are the key moments in the video

00:18 Meet the Hemnet Team

00:56 Overview of Hemnet and Their Discovery Habits

03:09 Transition from Miro to Jira Product Discovery

05:06 Challenges with Miro

09:04 Exploring Jira Product Discovery

10:26 Implementing Opportunity Solution Trees in JPD

14:19 Benefits and Limitations of JPD

23:10 Using JPD for Assumption Tests and A/B Testing

29:31 Advice for Teams Considering JPD

38:29 Conclusion and Final Thoughts

About Hemnet

Hemnet operates the leading property platform in Sweden and gathers the most visitors and the largest selection of properties for sale in one place. Their platforms receive an average of 42 million visits per month (2023), and 9 out of 10 sold properties in Sweden are advertised on Hemnet over the course of a year (SCB/Hemnet, refers to 2022). 

About Teresa Torres

Teresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 12,000 product people discovery skills through the Product Talk Academy and is the author of Continuous Discovery Habits.