If a client installs Jira Align Standard is the upgrade to Jira Align Enterprise a simple feature toggle (managed by Atlassian) or do we need to migrate to a new instance? Ignoring Commercials.
The two versions are the same software. No need to install/migrate to a new instance in my experience (not unless something has changed in the very near past, at least).The difference is the licensing and the access to specific functionality, as you probably saw on the pricing page - https://agilecraft.com/pricing.
I would highly recommend you start with Enterprise, as in my experience clients quickly want the extra functionality due to the depth and breadth of quality strategic decision making enabled by the additional functionality in Enterprise. It's also my understanding that Enterprise comes with a test instance, whereas Standard does not.
I will defer to an Atlassian team member to add (or correct) any additional details around the licensing and the access to the different functionality.
You are correct. It would be the same site and the same URL for user access. As @Richard Wilson _Jarow Digital_ there is a Feature Toggle managed by Atlassian that controls the change over between the two packages. The major difference between the two packages is available System Role Permissions under Jira Align Admin > Roles which controls access to Jira Align's various pages and reports.
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